RESIDENT BRANDS

Resident Brands on Stage

Chalet Franz Kraler – Club Moritzino is more than a destination, it is an ecosystem that comes to life through collaborations with brands aligned in values, vision, and style. Each resident fashion house and brand is an integral part of the experience, helping to create a dialogue between fashion, design, technology, and art.

Collaborating with us means sharing a vision of the mountains as a space open to innovation, sustainability, and culture. Partnerships are born to amplify the spirit of the exclusive alpine lifestyle, where excellence meets authenticity, and creativity becomes a form of hospitality.

A Workshop of Style and Vision
Giving Space to Those Who Inspire

Each resident brand finds at Chalet Franz Kraler – Club Moritzino a place to convey its identity in an immersive and sensory way. Exhibition areas integrate seamlessly with architecture and rhythms of daily life, creating a journey that transforms space and time into a curated cultural experience. Resident fashion houses share our philosophy of attention to detail, authentic roots, and forward-looking vision.

RESIDENT FASHION HOUSES

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Akoni

Period of residence: December 2025–January 2026
Akoni Eyewear is a luxury brand that combines Swiss precision with Japanese craftsmanship. Each frame, made from Japanese titanium and acetate, reflects understated elegance, meticulous detail, and timeless design. Inspired by fine instruments such as luxury watches and fountain pens, Akoni creates eyewear that is sophisticated and built to last.
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AUDI

Periodo di residenza: December 2025 – October 2027
Audi arrives at Chalet Franz Kraler - Club Moritzino, in the heart of the Dolomiti Superski area. Here, design, fashion and fine dining meet in a unique setting, blending architecture and nature. The partnership with Audi celebrates style, innovation and a deep connection to the territory. An exclusive experience from Cortina to the peaks, driven by excellence and future mobility.
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BURBERRY

Residence period: December 2025–April 2026
Founded in 1856 and underpinned by a passion for the outdoors, Burberry is a global brand with a rich British heritage. Under the creative direction of Daniel Lee, the brand epitomises modern British luxury and is known for its iconic house codes and signature pieces.
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Campomarzio70

Residence period: December 2025–January 2026
Campomarzio70, an independent Italian brand founded in 2004, embodies a contemporary vision of artistic perfumery and lifestyle, combining curation, design, craftsmanship, and olfactory research. Alongside a selection of over 40 international brands, the company also signs its own lines – The Essential Blend and The Essential Cocktails Collection – creating curated sensory experiences with a distinctive character.
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ILLY

Residence period: December 2025–October 2030
A symbol of Italian excellence worldwide, illy brings its philosophy of “beauty and well-crafted quality” to the Dolomites, where coffee becomes experience, culture, and pleasure. The collaboration with the Chalet translates into moments of authentic taste, featuring refined selections, contemporary rituals, and impeccable attention to quality.
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IQOS

Residence period: December 2025–October 2027
A symbol of Italian excellence worldwide, illy brings its philosophy of “beauty and well-crafted quality” to the Dolomites, where coffee becomes experience, culture, and pleasure. The collaboration with the Chalet translates into moments of authentic taste, featuring refined selections, contemporary rituals, and impeccable attention to quality.
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MASTERCARD

Residence period: December 2025–October 2027
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
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TOD’S

Residence period: December 2025–January 2026
The Tod’s Holiday collection redefines the codes of contemporary luxury through a visual narrative inspired by the timeless atmosphere of the Orient Express. The total-look collection includes the brand’s iconic Winter Gommino ankle boot, the classic Tod’s Gommino loafer, and the Di Bag Folio and T Timeless bags, all reimagined for the winter season in warm, tactile interpretations. A celebration of Tod’s signature style and craftsmanship, where every detail becomes an expression of authentic elegance, rooted in discovery, emotion, and Italian savoir-faire.
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Tramarossa

A synthesis of sartorial craftsmanship, refined design, and elevated materials, Tramarossa brings its contemporary vision of high-end denim clothing to the Dolomites. The collaboration with the Chalet translates into meticulously curated experiences where quality, personality, and timeless style converge in a concept with a distinctive character.

Celebrating Bond Between Brands and the Land

Collaborations with resident fashion houses and brands stem from the desire to create shared value. Each partnership becomes a story, each presence an experience that enriches the local and international community. We thus become both a showcase and workshop, a place where brands find inspiration and contribute to a broader vision of culture, elegance, and sustainability.

Join
Our
Community

We invite you to discover our resident brands and experience their installations, exhibitions, and dedicated events up close. Each visit is an opportunity to engage in a dialogue between excellence and the land.

Book now

JOIN
THE BRAND
PROGRAM

For more information please write to:
brands@chaletfranzkraler-clubmoritzino.it

We are open to exceptional collaborations with brands and fashion houses that share our vision and aim to elevate it to new heights of prestige. Join our Resident Brand Program and discover how to shape a unique, high-profile experience together.