In the heart of the Dolomites, Chalet Franz Kraler – Club Moritzino stands out as a new benchmark for high-altitude hospitality, where lifestyle, innovation and iconic brands come together in an exclusive experience.
In this unique setting, Mastercard distinguishes itself as a resident brand, bringing to the peaks an evolved vision of the alpine experience: seamless, connected and digital.
Mastercard’s presence in the Chalet is not merely about visibility, but about real integration into the story of the place: a combination of smart services, intuitive technology and attention to detail that enhances every moment experienced by guests. A commitment born from an awareness of the mountains’ unique value for Italian tourism, where mountain regions are a strategic asset and the Dolomites’ alpine arc represents its beating heart.
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Mastercard, a solid brand
Mastercard is one of the world’s leading technology companies in the digital payments sector, present in more than 200 countries and territories. The brand’s goal is clear: to empower economies and simplify people’s lives through secure, intelligent and accessible transactions.
Innovation, security, sustainability and inclusivity are the pillars on which the brand is built, developing solutions designed not only to pay, but to live better. From tokenization to contactless systems, through to integration with wearable devices, Mastercard makes every everyday gesture simpler and more efficient, enabling people to fully embrace their passions.
Vision and values: innovation that improves the experience
At the core of Mastercard’s vision is a strong principle: technology must serve people. In this sense, the brand is committed to creating tools that concretely improve the quality of time spent, especially in experiential contexts such as the mountains.
Seamless payments, simplified processes and immediate connections: Mastercard interprets innovation as a silent ally, able to accompany you without ever overshadowing you.
The affinity between Mastercard and Chalet Franz Kraler – Club Moritzino
The affinity between Mastercard and Chalet Franz Kraler – Club Moritzino stems from the sharing of fundamental values: excellence, attention to detail, an exclusive experience and contemporaneity.
Inside the Chalet, the brand’s presence is also expressed through carefully curated visual elements, such as internal window decals and a custom-framed piece featuring the Mastercard logo, underscoring a partnership that is coherent and integrated with the identity of the place. A discreet yet recognizable presence, helping to strengthen the brand’s narrative.
A strategic partnership with Dolomiti Superski
On the occasion of the event “Passions and technology: New Frontiers of the Mountain Experience”, held at Club Moritzino, Mastercard presented its strategic partnership with Dolomiti Superski.
Objective: to digitalize the mountain ecosystem, simplifying access to services for all winter-sports enthusiasts.
Among the key points of the collaboration:
- Faster, simpler and more secure online ski pass purchase thanks to Mastercard Click to Pay
- Contactless payments in mountain huts, lift facilities and shops
- A seamless digital experience at every moment of the day, without interruptions
Wearable technology: the Mastercard payment glove
The jewel in the crown of the innovation presented is the new ski glove with contactless technology: an intelligent wearable, developed in collaboration with SHRED., miPAGO and Mestel and based on Novalink technology, which makes it possible to make payments with a simple gesture, without the need for a battery.
Thanks to secure tokenization based on Mastercard technology, the glove works exactly like a payment card, becoming a practical tool perfectly integrated into your technical equipment.
Smart experiences in mountain huts too
The collaboration with Qodeup extends the digital experience to high-altitude dining as well. In partner mountain huts, guests can:
- Order and pay directly from the table via QR code
- Avoid queues and waiting
- Enjoy a more relaxed and personalized break
A service that elevates the experience, making it smoother and more consistent with the expectations of those who seek excellence even among the peaks.
Shared voices and visions
“In Mastercard we believe that digitalization and innovation are the key tools to enhance the territory, combining authenticity and cutting-edge technology to make visitors’ experiences smoother and more enjoyable.”
— Luca Corti, Country Manager Italy, Mastercard
“Technology, when it is discreet and designed for those who live the mountains every day, becomes a valuable ally.”
— Marta Bassino, Alpine Ski World Cup athlete
A new way to experience the mountains
Thanks to its presence at Chalet Franz Kraler – Club Moritzino, Mastercard proposes a new vision of the winter experience: simpler, safer, more connected.
It is the beginning of an intelligent mountain world, where technology improves without ever intruding, and where every gesture—even the simplest—becomes a Priceless moment.
