Imagine wood and stone conversing with contemporary lines, terraces opening like theatre wings onto the Dolomites, interiors that protect intimacy and elegance. Right here lies your table, your private corner – or simply the right place, at the right time.
Index
Chalet Franz Kraler – Club Moritzino was never conceived as just a building, but as a sensorial ecosystem where architecture, nature and culture intertwine. A project that doesn’t just host – it engages, reflects, amplifies the landscape. Every element is designed to offer a holistic experience, where the architectural gesture becomes storytelling.
An architecture that celebrates the landscape
Designed by BlueArch Studio, based in Bolzano and Milan, the project draws inspiration from the verticality, layering and raw power of the Dolomites. The building unfolds across two levels – one of them underground – to reduce visual impact and blend seamlessly into the terrain. The façade, clad in dark larch, is carved with slits of light that evoke alpine rock veins, while vast glass surfaces mirror the sky, snow and mountain peaks, dissolving the boundary between indoors and out.
The Chalet doesn’t impose itself on the landscape – it appears to emerge from it, a fragment born of the mountain. This harmony with nature isn’t just aesthetic – it’s ethical. Every design choice, from layout to orientation, is guided by a principle of respect for the land.
Inside, space is shaped by sculptural volumes, fluid geometries, and sharp light cuts. The suspended staircase – the visual heart of the space – is a helical ribbon of caolina-waxed steel, rising lightly through the void towards the zenithal light of the central dome. At its base, a large circular brazier evokes ancestral fire rituals, symbols of warmth and gathering. Above it, a snow machine maintains a constant winter charm, transforming the area into an emotional stage.
Material, sustainability and beauty
Every surface of the Chalet reveals conscious materiality. Each choice – from Dolomite stone to reclaimed wood – blends aesthetic value, a strong sense of place and environmental responsibility.
Sustainability here isn’t an afterthought, but a foundational element. Innovative solutions – such as sensory luminescent cement that absorbs daylight and glows after dusk – are paired with refined artisanal craftsmanship. Cast glass walls by SICIS introduce tactile and luminous effects, enriching spatial experience with subtle sensuality.
The furnishings, thoughtfully designed in harmony with the architectural concept, explore a neutral and refined palette, composed of natural textures and carefully selected materials. From merino wool rugs to marble surfaces, every element conveys a quiet elegance that seeks not spectacle, but meaning.
The Club Lounge: Between architecture and experience
At the heart of the Chalet lies the Club Lounge – one of the most iconic spaces in the entire project: a glass-and-steel parallelepiped suspended like the stilt houses of Venice, overlooking the vertical void like a contemporary lantern. A bold and refined architectural presence, designed to evoke the feeling of being suspended between sky and material, intimacy and scenography.
The Club Lounge is a private salon and experiential space, designed to host private meetings, brand activations, curated tastings and exclusive events. Every detail – from lighting to materials, reflections to furnishings – is conceived to transform each moment into a cultural and social experience, where architecture and connection blend effortlessly.
As a space for dialogue and inspiration, the Club Lounge becomes the core of events, conversations, tastings and experiences that merge architecture, human interaction and vision. A suspended place where every detail invites you to pause and savour time with intention.
An architectural vision in dialogue with the mountains
Far from cliché mountain aesthetics, Chalet Franz Kraler – Club Moritzino proposes a new grammar of alpine architecture: one of precision, sensitivity and narrative. Not a refuge, but a cultural projection. Not a building, but a landscape to inhabit.
From its partially buried foundation to the theatrical verticality of the staircase, every element speaks the language of those who know the mountains deeply – and choose to reinterpret them with respect and clarity. The result is a manifesto of sustainable and cultural architecture – a new reference point for those in search of authenticity and vision among the peaks.
