Against the clear, vibrant backdrop of Cortina d’Ampezzo, Chalet Franz Kraler – Club Moritzino stands as much more than a new destination. It’s a shared gesture between two iconic families – the Kralers and the Craffonaras – blending complementary visions to create an experience that feels refined, cultivated and deeply rooted in the mountains. The light of Socrepes, at the foot of the Tofana, welcomes a place designed to host, surprise, inspire. A place where fashion meets culture, hospitality becomes art, and every detail invites you to slow down and feel.
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The philosophy behind this Concept Chalet emerges from a genuine need: to foster a living atmosphere defined by relationships, gestures and materiality – a space where every detail invites you to sense rather than simply admire. The legacy of Franz Kraler – grounded in high‑end fashion, architecture and retail as a sensory experience – meets the long tradition of Club Moritzino, for over sixty years a symbol of genuine conviviality, signature music, culinary excellence and contemporary alpine hospitality. The result is a harmonic symbiosis: a place that doesn’t narrate, but evokes.
Where the new chalet rises: The landscape of Socrepes
At 1,360 metres above sea level, in the area of Socrepes, Chalet Franz Kraler – Club Moritzino nestles within a natural setting inviting contemplation and discovery. Once the home of the renowned Ria de Saco, the site has been reinterpreted to become today a cultural hospitality centre, in perfect dialogue with its surroundings. The architectural project – inspired by light and material – reimagines the alpine experience with a minimalist style that remains deeply evocative.
Every element – from the view of the Tofane peaks to the geometry of the logo – embodies a vision of contemporary mountain living: one shaped by culture, aesthetics and human connection, not only by sport. More than a waypoint, it becomes a destination to inhabit slowly. In this balance of rhythm and contemplation, the Chalet welcomes a new generation of guests – sensitive, curious, attentive to beauty as a daily gesture.
Aesthetic, hospitality and culture among the peaks
Walking through the Chalet means crossing an aesthetic landscape spoken in low tones and decisive strokes. The architectural lines converse with natural light; materials – stone, wood, metal – are chosen to express living matter that breathes to the rhythm of the mountains. The logo itself, an incomplete hexagon completed only in the observer’s eye, becomes a symbol of openness and transformation: an invitation to see, imagine, dwell.
Hospitality takes on new forms here. Not merely service, but silent care. Every detail – from table settings to music choices, from the warmth of interiors to the quality of conversation – is designed to create atmospheres that linger in memory. Evenings light up with measured rhythms, curated DJ sets, moments dedicated to literature, cuisine and music. This is après‑ski reinterpreted: contemporary and sensory. Here, meeting others becomes an act of style.
The culinary offering reflects the same vision: ingredients from the region, fresh fish, carefully selected wines and sensitive reinterpretations of alpine traditions. A cuisine to be experienced with the senses – melding authenticity and refinement in harmonious balance.
A community to live: Art, events and encounters
Chalet Franz Kraler – Club Moritzino was born also as a place of community – a network of people sharing a certain outlook on the world. A calendar of cultural events and collaborations with international maisons will transform this space into a hub for meeting, exchange and inspiration.
The goal isn’t grand spectacle, but thoughtfully curated experiences, where every element – from evening light to a glass of wine – helps build an emotional and sensory memory. Guests come not in search of excess, but for the quality of gesture. And they find a place where every detail speaks of a coherent, open, vibrant identity.
A place that inspires – today and tomorrow
Chalet Franz Kraler – Club Moritzino acts as a cultural landmark, far beyond a mere venue. A crossroads of ideas, people and visions. A space designed to host authentically, where fashion, music, art, architecture and nature meet effortlessly, creating rituals for those who recognise beauty in the details. From luminous mornings to evenings that flow in rhythm, time here stretches with grace.
Looking ahead: with the 2026 Milano‑Cortina Winter Olympic Games on the horizon, the Chalet is preparing to become a reference point for guests seeking cultural and international hospitality, where aesthetics, emotion and belonging unite. More than a new spot on the map: an experience that remains, etched in memory and senses.
For those who see the mountains as art to be lived
In a time where words quickly fade, Chalet Franz Kraler – Club Moritzino embraces elegant simplicity. No ostentation, no excess. Only an authentic narrative made of light, material, sound and encounters – built around a quiet question: what does the mountain mean for you?
Perhaps here – in this balance between altitude, culture and hospitality – a new chapter begins for those who truly love to live their places. An invitation to be part of it, with discretion and intensity.
